The Fédération Française du Prêt à Porter Féminin has the mission of bringing together and representing the sector’s businesses and accelerating their growth through innovative activities in France and internationally. With the benefit of a strong base of members representing diverse economic models and regions, the Fédération gives fashion business directors operational assistance with the industry’s main challenges, in particular adapting to the digital era, wholesale, brand financing, sustainable development, and export.

The fashion industry is undergoing a profound transformation, and new consumer behaviour is forcing businesses to reinvent their structures and rethink the entire fashion system.